In this talk, Susan Schneider urges that it is inevitable that AI will take intelligence in new directions, but it is up to us to carve out a sensible path forward. As AI technology turns inward, reshaping the brain, as well as outward, potentially creating machine minds, it is crucial to beware. Homo sapiens, as mind designers, will be playing with “tools” they do not understand how to use: the self, the mind, and consciousness. An insufficient grasp of the nature of self, consciousness, and mind could undermine the use of AI and brain enhancement technology, bringing about the demise or suffering of conscious beings. To flourish, we must grasp the philosophical issues lying beneath the algorithms.