Member Spotlight — Kathryn Duryea Wyndowe of Year & Day
The rules of eCommerce have changed, and for every significant player in this digital space, a few things hold true in starting a great brand from the ground up. For one, a point of view is essential to define a desirable product and identify a clear opportunity in the market. Second, create and illustrate value where you can. Tell the world what you care about. And ultimately, connect on a more engaged level with your customer base.
Founded by Kathryn Duryea Wyndowe, Year & Day has done all three things brilliantly thus far. Anchored in minimalist design principles, she has taken one of the most basic day-to-day products (that everyone needs), and has shaped a smart business in delivering straight to the right consumer. Does anyone need to reset their table setting? We went all in.